Grassroots began making hats for a documentary film they were producing in 2009 and has since created fitted hats for some of the biggest names in the industry for artists ranging from Method Man to the biggest names in the jam scene like Jerry Garcia and Griz. Grassroots provides cutting edge state of the art designs in every type of hat they create. They have thrived to be an industry leader by paying attention to every detail, and providing environmentally friendly hats made with hemp, recycled soda cans and ballistic material. Make sure to check out the Grassroots signature holograms and designs on the interior of their hats as well. Be unique, be yourself, and join the movement! Grassroots California products are both sustainable and functional; whether you're out on the streets, traveling the world or at home in the studio.