Primitive
Los Angeles, California
In case you’ve been living under a rock for the past 15 years, Primitive cut its teeth back in 2008, with the help of co-owner/professional skater Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding's biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.
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