San Francisco, California


Huf Worldwide is a legendary streetwear brand that was founded by professional skateboarder and world traveler Keith Hufnagel in 2002. They originally started out as a small retail store located in the Tenderloin District in San Francisco, California that sold popular brands in streetwear, shoes and skateboarding. Upon opening to the public they became recognized as a core skateboarding shop in the Bay Area and began rapidly growing in popularity. Today HUF seeks to create premium products, high quality apparel, skateboard products and footwear that are modeled after the constant progression and evolution that is the skateboarding community.